Branding is an organization’s greatest asset to accelerate growth, drive business value and position as superior against competition. It is a company’s identity that is easily recognizable through visuals, messaging and tone, and is the platform to tell their unique story.
Mega’s 4-step branding process is built to create brands that resonate with target audiences beyond the visual. Our process is designed for clients to undergo the full 4-step experience —Discovery, Strategy, Identity and Experience—or can be segmented separately. Contact us for details!
First step: Discovery
Collecting qualitative and quantitative data through rigorous, in-depth market research is a critical first step to the formation of any brand. Brand research provides important insights that help to understand a brand’s current value, potential and barriers. Following an evidence-based approach provides a comprehensive understanding of who a client is as a brand, how their target audience perceives them and how they are positioned in the competitive landscape. From investigating and analyzing internal corporate culture to studying brand equity, our evidence-based approach uses research methodologies to collect insights that help develop a brand that accurately reflects the organization, connects with the target audience and generates business growth and success.
MARKET ANALYSIS COMPETITIVE INTELLIGENCE BRAND RESEARCH BRAND EQUITY RESEARCH CUSTOMER RESEARCH PERSONA DEVELOPMENT MESSAGE TESTING
Second step: Strategy
Brand strategy is the tool used to create a connection between business strategy and its customers. Customer connection is as crucial to a brand’s success as oxygen is to life, leading to brand loyalty, equity and business growth. Through collaborative brand workshops, we define strategies from the core of the business—its purpose, vision, mission and values — and position it by developing a brand persona that the target audience will relate to.
Brand Core: Purpose, Vision, Mission and Values
BRAND STORY BRAND POSITIONING BRAND MESSAGING BRAND ARCHITECTURE BRAND PERSONALITY
Third step: Identity
Brand identity encompasses much more than a logo, it is a visual representation that is creatively and strategically developed based on the business core and personality uncovered through the Discovery and Strategy phases. We create brand identities that strategically apply the perfect combination of colours, typography and design elements to accurately reflect the client, attract customers and leave an unforgettable impression.
LOGO SYMBOL COLOUR PALETTE TYPOGRAPHY ICONOGRAPHY IMAGERY BRAND GUIDELINES
Fourth step: Experience
With a well-developed brand identity that is rooted in research and strategy, the last step brings the brand to life through its application in the marketplace through packaging, stationery, copywriting, signage, marketing collateral and more.
