Planning
With client involvement throughout, planning for inbound marketing defines the strategic and editorial planning of the entire project. It is the foundation that guides all future initiatives.
GOALS SETTING
BUYER PERSONAS CREATION
BRAND POSITIONING ANALYSIS
KEYWORD RESEARCH
SEO ANALYSIS
BUYER’S JOURNEY & CONTENT
SOCIAL MEDIA CHANNELS ANALYSIS
LEGACY CONTENT AUDIT
DIGITAL MARKETING ASSETS SETUP
Content Creation
The success of inbound marketing is dependent upon creating premium, specialized content that is unique and
significant to the target audience. Our consistent content creation continually highlights the value of our client’s brand and makes them more visible in online search engine results. Well-crafted and calculated content drives traffic to the client’s website and social media channels, moving target audiences closer to becoming paying customers.
MONTHLY OR QUARTERLY EDITORIAL PLANNING
PREMIUM CONTENT CREATION
Execution
The Execution phase of the inbound marketing cycle is the successful implementation of strategy following the
progress completed in the Planning and Content Creation phases. Activities facilitated in the Execution phase take
many forms including blog posts, landing pages, newsletters and email marketing campaigns.
BLOG POSTS
LANDING PAGES
NEWSLETTERS
EMAIL MARKETING CAMPAIGNS
Promotion
To support the Execution phase, content promotion actions such as paid advertising and digital PR are completed
on targeted social media channels.
SOCIAL MEDIA PUBLISHING
CALL-TO-ACTION (CTA) CREATION
INTEGRATION WITH OFFLINE MARKETING STRATEGIES
PAID ADVERTISING
DIGITAL PR
Management
and Reporting
Ensuring the inbound marketing cycle runs efficiently, effectively and seamlessly, management and reporting is
an important and ongoing function. All clients receive regular KPI analysis, improved action plans as required and
weekly reports.
KPI ANALYSIS
IMPROVEMENT ACTION PLAN
WEEKLY REPORTS
